SEPTEMBER 2020

10TH DIGITAL MARKETING FOR MEDICAL DEVICES

MINNEAPOLIS, MN

WHAT TO EXPECT

For a decade, ExL’s Digital Marketing for Medical Devices Series has provided marketing professionals a platform to navigate through obstacles and deal with regulatory constraints, communicating content to targeted marketplace, showcasing ROI, and other barriers when marketing medical devices.

Due to the overall evolution of technology and access to your target audience more efficiently, medical device marketing can enhance brand awareness through a number of tactical approaches that can have a positive impact on the organization.

This event serves to provide you with the tools and connections you need to create a more innovative approach during your marketing campaign to ensure success for your organization.

Here’s what you can gain by attending this event:

  • Learn how to best translate marketing content to sales, and how to integrate sales’ feedback into future marketing outreach
  • Recognize which digital tools and channels sales teams prefer in order to develop strategically relevant and widely adopted marketing resources
  • Explore top challenges regarding digital marketing transformation and discuss how to approach solving them
  • Discover how routine communication between marketing and product development product post-launch can help focus iterations of new product offerings, keep customers satisfied, and enhance marketing initiatives
  • Take advantage of a full day dedicated to Lead Generation Strategies with insights from sales and marketing experts to ensure consistent and cohesive outreach to capture better leads for a positive ROI
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SPEAKER Q&A

MICHAEL KRACHON

Michael Krachon

VP Sales & Marketing

ISORAY

GARIMA MEHTA

Garima Mehta

Director, Digital Marketing

iRHYTHM TECHNOLOGIES

NICK WANLISS

Nick Wanliss

Digital Marketing Specialist

MEDTRONIC

AYAZ MALIK

Ayaz Malik

Marketing Excellence Operations, Enterprise Marketing

ROCHE DIAGNOSTICS

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Speakers from Our 2019 Conference

victorria wytcherley

Victorria Wytcherley

Senior Manager, Digital Marketing, Digital Marketing Lead

PHILIPS

john-donnelly

John Donnelly

Sr. IT Business Analyst

MEDTRONIC

liz presson

Lix Presson

Digital Media and Community Experience

OPTICON MEDICAL

ayaz malik

Ayaz Malik

Head Diagnostics, Digital Communications

ROCHE

timothy hale

Timothy Hale

Director of HCP Marketing

NEURONETICS

jordan miller

Jordan Miller

Senior Product Manager, WATCHMAN Marketing

BOSTON SCIENTIFIC

nick wanliss

Nick Wanliss

Digital Marketing Specialist, ENT

MEDTRONIC

melissa lee

Melissa Lee

Director, Community Relations

BIGFOOT BIOMEDICAL

reena-mishra

Melissa Lee, Director

Community Relations

BIGFOOT BIOMEDICAL

bobak salehi

Bobak Salehi

MBA Product Manager

BIOTRONIK

WHO ATTENDS OUR CONFERENCE?

This conference is designed for professionals from the pharmaceutical, biotechnology, biopharmaceutical, and medical device industries whose responsibilities include:

 

  • Marketing
  • Digital Marketing
  • Digital Strategy
  • Data and Analytics
  • Integrated Marketing
  • Multichannel Marketing
  • Social Media
  • Mobile Marketing
  • Technology
  • eMarketing
  • eBusiness
  • Global Marketing
  • Interactive Services
  • Channels
  • Innovation
  • Customer Experience
  • Market Research

 

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MEDICAL DEVICES SERIES MEMBER SPOTLIGHTS

Todd Laderach, Group Manager - Customer Marketing, ROCHE
Angela Thomas, Global Group Marketing Manger, MEDTRONIC
Sam Talya, Communication Lead - eCommerce for Health Systems, PHILIPS